Emily Rodenhuis

Content strategy and thought leadership for complex technical environments

  • (603) 781-2771 | emilyrodenhuis@gmail.com | LinkedIn

  • Senior content strategist focused on executive storytelling and making complex technologies clear, credible, and actionable for enterprise audiences. I build narrative frameworks and scalable content systems that align teams, strengthen positioning, and drive measurable engagement. Known for strong editorial judgment, cross-functional leadership, and bringing structure to ambiguity.

    • Content Strategy

    • Executive Storytelling

    • Thought Leadership Development

    • Narrative Framing

    • Long Form Content

    • Editorial Judgement

    • Program Management

    • Cross Functional Alignment

    • Brand Voice Governance

    • Content Workflow Design

    • AI-Enabled Content Systems

    • Canva

    • ChatGPT

    • Google Gemini

    • Claude

    • NotebookLM

    • Asana

    • WordPress

  • Content Marketing Manager, Palo Alto Networks | Santa Clara, CA (2023 – Present)
    Own content strategy and executive-level narrative development for Cortex Cloud, aligning long-form storytelling and AI-enabled systems to enterprise growth objectives.

    • Built a comprehensive content intelligence system using AI to synthesize buyer archetypes, competitive whitespace, and blue ocean positioning — shifting content strategy from intuition-driven to evidence-based.

    • Developed an AI-powered content brief workflow that runs project inputs against the intelligence system and generates asset drafts using custom templates, reducing ramp time from brief to first draft.

    • Produced executive-facing guides on AI-generated code risk, AppSec economics, and cloud breach costs, translating technical complexity into business-relevant insights that strengthened CxO engagement and supported enterprise sales.

    • Generated 99,000+ views and 16,569 downloads through a customer-focused eBook series and drove 13,196 downloads via a 7-part Total Economic Impact study connecting security strategy to measurable business outcomes.

    • Improved SEO visibility by 69% across 150 pages through a targeted interlinking initiative that strengthened discoverability and long-term content performance.

    Senior Content Marketing Manager, Workgrid Software | Dover, NH (2019 – 2022)
    Owned and executed a full-funnel content strategy for a SaaS startup under a Fortune 100 brand, driving brand awareness, demand generation, and product launches as the sole content creator.

    • Positioned Workgrid as an emerging industry leader by producing educational content that clarified product value and market fit

    • Strengthened executive visibility and brand credibility by ghostwriting thought leadership for the CEO and CTO, featured in top industry publications

    • Enabled high-level product storytelling by building executive keynote decks used at global conferences, including Gartner and HR Tech

    PR & Content Marketing Manager, Bottomline Technologies | Portsmouth, NH (2010 – 2019)
    Led content strategy for marketing and corporate communications, collaborating with executives and product teams to craft high-impact, multi-channel messaging.

    • Built a recognized thought leadership platform by founding and growing SmartPayments.com, expanding Bottomline’s industry voice and reach

    • Established industry credibility with bylined articles published in Payments Source, Bank News, and Information Age

    • Received a Killer Content Award for developing a top-performing nurture campaign that drove engagement and pipeline growthcription

  • Boston University – College of Communication
    Bachelor of Science in Communicationsscription