Good content is about understanding people.

I’m a sock-shoe, sock-shoe person.

Apparently this is controversial.

I found that out during a completely derailed team conversation where people became deeply defensive about whether the correct order is sock-sock, shoe-shoe or sock-shoe, sock-shoe. I stand by my approach. It’s clearly the correct choice.

I’ve spent enough time in cybersecurity and tech to know that content marketing is rarely about technology. It’s about trying to figure out what people actually need to know underneath all the jargon. Or helping experts explain something they understand so well they’ve forgotten what it feels like not to know it yet.

Somewhere along the way, I also became the person who organizes quarterly Fika meetings where nobody is allowed to talk about work for an hour. I send random Slack polls and “would you rather” questions because remote work can start to feel weirdly transactional if you let it. I also get teased for listening to Gregorian chants when I need to concentrate, which, in fairness, is a weird thing to do.

Outside of work, I’m raising two kids, reading constantly, and writing novels set in small-town Maine.

At this point in my career, those things matter just as much to me as whatever is on my résumé.